About BINA

BINA started when our closest friends in the home improvement industry kept asking us the same question: can you generate leads for us the way you do it for the big guys? For years we said no - we were busy running data operations for companies like ADT, Geico, Progressive, and Home Depot through our parent company Rooftop Digital, one of the top 5 licensed data brokers in the United States.

But the requests kept coming. And we realized something: the home improvement industry was stuck in the past. Contractors were still buying shared leads, cold-calling telemarketing lists, and paying door-knockers to canvass neighborhoods. Meanwhile, we were sitting on a database of 160 million verified US homeowners with real-time purchase intent signals.

So we built BINA.

We took the same data infrastructure, the same targeting technology, and the same AI systems we built for Fortune 500 companies - and pointed them at the home improvement market. The result: exclusive, verified, high-intent leads at a cost that makes every other channel look expensive.

Today, our team works out of Agoura Hills, California. We live and breathe home improvement - our friends are contractors, our neighbors are contractors, we know the industry because we're in it every single day. Every person on our team has direct experience in the home improvement space.